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Business Research & Analysis: Home

LFSB remote delivery prototype by Dan Maynard. AOE off-campus delivery prototype in collaboration with Elizabeth Dobbins.and Rebecca Hatcher



Business Research & Analysis is a generic Library Guide (LibGuide) assigned to selected Blackboard courses that are served by the WML Business Librarian (Dan Maynard). As such, these pages are the primary launching space for the ‘remote delivery’ of important commonly known business resources and for assisting students with writing in the  APA style that is adapted for the School of Business. This Guide is exploratory in nature, a prototype, an investigation, a probe - I look forward to your participation in its development (DM).

Use of this Guide

The resources listed in this Guide are foundational and can be useful in a variety of classes covering all Business degree programs and all Business majors at the Lundy-Fetterman School of Business and Online and Adult Education (ACCT, BADM, ECON, FIN, HCM, MRKT, MGNT, PGM, TRST). Applications of these key materials have been latticed into presentations ranging from 100 level First Year Experience (FYE) classes to 790 level capstone MBA courses.

The Investigate ... pages are designed to function across disciplines by organizing the material conceptually as either:

  • Useful in discovering Business Environments (i.e. external aspects, industries, markets, e.g. SWOT Opportunities & Threats, and environmental scanning) or;
  • Useful in discovering Business Habitats (i.e. internal operations, characteristics of localities, individual establishments, e.g. SWOT Strengths & Weaknesses). These are general categories, and each of the resources is broad. Users are encouraged to remain flexible and use this Guide to help them identify the resources that best serve their unique inquiries. i.e. This presentation and arrangement of library materials is derived from the Library's Information Literacy Plan - Framework 6. Searching as strategic exploration.

The Report your findings ... page provides the LFSB Writing Rubric, links to APA formats, a generic APA Template of a research paper that students can download to begin their paper, and a sample paper taken from an actual assignment. This presentation and arrangement of library materials is derived from the Library's Information Literacy Plan - Framework 1. Scholarship as conversation.

Subject Guide

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Dan Maynard
Wiggins Memorial Library

Background - What are the Frameworks at the bottom of each page?