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PGM 450 Golf Facility Cases & Problems: Home 22FA1

Prepared for Professor Ken Jones by Dan Maynard

Schedule

Keith Hills GC Marketing Project:  Teams of 4 student students will create a new Unique Selling Proposition (USP) and build a campaign for calendar year 2022 in order to market the Keith Hills GC to a variety of customers through various forms of media.  Teams must create a written report in Microsoft WORD using standard APA Format.  Teams will present their USP and associated campaign to the class at the end of the semester. 

  1. USP Group Project Explanation and Complete CU FIND Student Research Submission Form - TBD at 10:00 AM LFSB 146
  2. USP Group Project Rough Draft Due – Wednesday, October 20, 2021 at 10:00 AM 
  3. USP Group Leader in process review (IPR) meeting with Dan during the week of November 1-4, 2021
  4. USP Group Project Final Paper Due - Monday, November 15, 2021 at 10:00 AM
  5. USP Group Project Presentation – Monday, November 15, 2021 & Wednesday, November 17, 2021 at 10:00 AM
  6. USP Group preparation of final archival copy of Keith Hills GC Marketing Project and completes the Campbell Digital Repository Non-Exclusive Deposit License NLT Monday, December 6, 2021 at 9:00 AM
  7. USP Group Leader submits CU FIND Student Research Submission Form: Step 1. complete form and upload the PDF of Campbell Digital Repository Non-Exclusive Deposit License, and Step 2. complete form and upload the PDF of the Keith Hills GC Marketing Project due  Wednesday, December 8, 2021 at 10:00 AM (WML forwards package to Professor Jones). 
  8. Professor Jones receives email of CU FIND package from Librarian Holley Long and approves publication of the project.
  9. Projects are available from the CU FIND Student Research Collection NLT 5 working days following receipt of Professor Jones' approval.

 

Guidelines for this assignment

Keith Hills GC - Marketing Group Project: Create a new Unique Selling Proposition (USP) and build a campaign for 2022

CU FIND (Student Research Archive)

KHGC Primary Trademark

Adapted from Bb Content area: Course Documents; Miscellaneous Materials; Keith Hills CC - Style Guide.

KHGC "Camel" Secondary Trademark

Adapted from Bb Content area: Course Documents; Miscellaneous Materials; Keith Hills CC - Style Guide.

Dan's office hours

Wiggins Library Reference Desk: T-W-TR 8:00am - 10:30am (WML  first floor and via "Chat" from the "Ask a Librarian" icon on the Wiggins Memorial Library homepage).

School of Business: W 1:00pm - 4:00pm (Room 118, across from the POD).

Hours subject to change. Other hours available by appointment (contact me by email)

Scope Note

MC01 21FA1 Please Note: A group leader from each project team will meet with Librarian Dan Maynard after the submission of the rough draft. Mr. Maynard will provide feedback on content and formatting issues that aren’t meeting project expectations. It is the responsibility of each group leader to schedule a meeting with Mr. Maynard.