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PGM 450 Golf Facility Cases & Problems: Home

Prepared for Professor Ken Jones by Dan Maynard

Guidelines for this assignment

Keith Hills GC - Marketing Group Project



Keith Hills GC Marketing Project:  Teams of 4 student students will create a new Unique Selling Proposition (USP) and build a campaign for calendar year 2021 in order to market the Keith Hills GC to a variety of customers through various forms of media.  Teams must create a written report in Microsoft WORD using standard APA Format.  Teams will present their USP and associated campaign to the class at the end of the semester. 

  1. USP Group Project Explanation - Wednesday, September 30, 2020
  2. USP Group Project Rough Draft Due – Wednesday, October 7, 2020 at 10:00 AM 
  3. USP Group Leader in process review (IPR) meeting with Dan NLT Wednesday, October, 21, 2020 at 10:00 AM
  4. USP Group Project Final Paper Due - Wednesday, November 4, 2020 at 10:00 AM
  5. USP Group Project Presentation – Wednesday, November 4, 2020 at 10:00 AM
  6. USP Group preparation of final archival copy of Keith Hills GC Marketing Project and completes the Campbell Digital Repository Non-Exclusive Deposit License NLT Wednesday, November 11, 2020 at 9:00 AM
  7. USP Group Leader submits CU FIND Student Research Submission Form: Step 1. complete form and upload the PDF of Campbell Digital Repository Non-Exclusive Deposit License, and Step 2. complete form and upload the PDF of the Keith Hills GC Marketing Project due  Wednesday, November 11, 2020 at 10:00 AM (WML forwards package to Professor Jones). 
  8. Professor Jones receives email of CU FIND package from Librarian Holley Long and approves publication of the project.
  9. Projects are available from the CU FIND Student Research Collection NLT 5 working days following receipt of Professor Jones' approval.

Dan's office hours

School of Business, Breakout Room 118 (across fropm the POD)

  • T-W-TR 12 noon -1:50 pm

Wiggins Memorial Library, Reference Desk & Chats

  • T-W-TR       2:00 pm – 4:00 pm
  • F                  8:00 am - 10:00 am

Hours may be canceled due to meetings and classes..