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MBA 701 The Innovation Imperative: Home

Prepared for Dr. Kevin O'Mara by Dan Maynard

Guidelines for this assignment

Description: 

The Bob Barker Company is developing one of their latest innovative products.  They are currently working with NC State’s engineering program on a new kitchen cart (other possible projects include razors, shoes, mattresses, and others).  They would like to combine the two university’s projects to have a full project (NC State does the engineering of a new design and we do the business model/justification side).  Our class is based around, what else, Design Thinking so we will do our own version of a cart.  However, we will focus a good deal on the marketplace side so we can deliver to the Bob Barker Company what they are hoping to receive. 

 

"Bob Barker Company, Inc.  ... offer[s] the largest inventory of detention and institutional supplies in the country to federal, state, and local government agencies and selected businesses." Product areas include: Health/Personal Care, Clothing & Accessories, Footwear, Recreation, Mattress/Bedding, Home Textile, Janitorial, Food Services, Security Equipment & Supplies, Furnishing, Technology & Electronics, Logistics, Services. (website)

 

Part of this endeavor is to provide industry level data on the correctional industry, as well as any other sources of industry information about this industry. 

 

Assignment schedule & due dates

Subject Guide

Dan Maynard's picture
Dan Maynard
Contact:
Wiggins Memorial Library
910.893.7930