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BADM 100 New Student Forum: Food Truck Research Fall 2021

Prepared for Dr. O'Mara & Renee Green by Dan Maynard

Get smart about food trucks

Combine your research about the food truck business and the customers that patronize food trucks with your interviews to brainstorm (ideate) your Food Truck concept.

Design Thinking

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Design Thinking

Dan's office hours

Wiggins Library Reference Desk: T-W-TR 8:00am - 10:30am (WML  231 and via "Chat" from the "Ask a Librarian" icon on the Wiggins Memorial Library homepage).

School of Business: Please e-mail me to schedule an appointment  (Room 118, across from the POD).

Hours subject to change. Other hours available by appointment (contact me by email)

Subject Guide

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Dan Maynard
Wiggins Memorial Library

Getting Started

Your assignment is divided into two parts:

  • One part is to interview people about "food trucks" (this is 'primary' research based on the empathy phase of design thinking).
  • The other part is to search the web and the library sources for information about "food trucks" (this is secondary research based on the define phase of design thinking).

Scope note

SEARCHING AS STRATEGIC EXPLORATION: Searching for information is often nonlinear and iterative, requiring the evaluation of a range of information sources and the mental flexibility to pursue alternate avenues as new understanding develops. Adapted from the Association of College & Research Libraries (ACRL) Framework no.6