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BADM 100 New Student Forum: Customer Research

Prepared for Dr. O'Mara & Renee Green by Dan Maynard

This assignment

Your field trip to the Wiggins Library is divided into two parts:

  • One part is to interview people about "food trucks" (this is 'primary' research based on the empathy phase of design thinking).
  • The other part is to search the web and the library sources for information about "food trucks" (this is secondary research based on the define phase of design thinking).

Get smart about food trucks

Combine your research about the food truck business and the customers that patronize food trucks with your interviews to brainstorm (ideate) your Food Truck concept.

Why so many recommended reports? Upheavals in the economy call for a broader scan of the business environment.

SEARCHING AS STRATEGIC EXPLORATION: Searching for information is often nonlinear and iterative, requiring the evaluation of a range of information sources and the mental flexibility to pursue alternate avenues as new understanding develops. Adapted from the Association of College & Research Libraries (ACRL) Framework no.6

Dan's office hours

Wiggins Library Reference Desk (and via "Chat" from the "Ask a Librarian" icon on the  Wiggins Memorial Library homepage)

Tuesday and Wednesday 2:00 - 4:00 PM

Hours subject to change.  Other hours available by appointment (contact me by email)

Subject Guide

Dan Maynard's picture
Dan Maynard
Contact:
Wiggins Memorial Library
910.893.7930