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BADM 236 Business Communications and Critical Thinking - KM: Home

Produced with Karen Mishra, Ph.D. new Spring 2019

Guidelines for this assignment

Schedule

W August 31 Overview of APA format for Group Paper Assignment

W September 21 First Paper (Job traits paper) due (bring to class to exchange for peer review, cite three sources).

M November 14  Draft Group Paper due

W November 16 Work on group presentation/paper 

M November 21 Work on group presentation/paper 

M November 28 Group presentations

W November 30 Group presentations

M December 5 Final Group Paper due

Guidelines

First Paper

Describe the three most important traits you will need for your dream job. Please cite 3 sources for your paper.

GROUP PROJECT FOR 236: COMM/CRITICAL THINKING (Use Design Thinking)

Critique the Communication Channels/Messages of a Global Brand: What’s missing?

Pick your global brand from the Interbrand Best Global Brands List below

  1. What is this brands overall message?
  2. What are the primary channels used by this brand?
  3. Which stakeholders are they missing with this message and the channels they have chosen?
  4. What message are they missing?
  5. What story would you tell?
    1. Who are your key stakeholders?
    2. What are their needs?
    3. What is your big idea?
    4. What other channels would you use to tell the story?
    5. What other creative ideas would you use in your story telling?
    6. Give us an example in one slide (show slide in Appendix A)

Use five sources to cite your work

  1. InterBrand
  2. Corporate website
  3. three of your choice (NOT corporate sites)

Download the Group Project APA Template below

Subject Guide

Profile Photo
Dan Maynard
Contact:
Wiggins Memorial Library
910.893.7930