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MBA 770 Digital and Contemporary Marketing Strategies KM: Group Marketing Plan Assignment - Summer 2021

Guide produced for Dr. Karen Mishra by Dan Maynard

MBA 770 RL01 21SU2

We are working on a marketing plan for the NC Nurses Association.  They currently “sell” individual memberships to nurses.  Our project is to create a marketing plan to “sell” corporate memberships to hospitals and other large healthcare organizations. [No APA Template is required for the final digital publication, however an APA Template may be a good tool to organize deliverables within the group.]

One of our tasks is finding the best resources to understand the NC healthcare environment.


WK 8: Group Paper due Tuesday, June15, 2021

Our Client: North Carolina Nurses Association

About the NC Healthcare Environment

Finding Aids

Dan's office hours

Wiggins Library Reference Desk: T-W-TR 8:00am - 10:30am (WML  first floor and via "Chat" from the "Ask a Librarian" icon on the Wiggins Memorial Library homepage).

School of Business: W 1:00pm - 4:00pm (Room 118, across from the POD).

Hours subject to change. Other hours available by appointment (contact me by email)

Subject Guide

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Dan Maynard
Wiggins Memorial Library