Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Data Driven Infographics
Assignment: Include at least one (1) SimplyAnalytics data variable in your Infographic..
Overview of the business
IBISWorld This link opens in a new window
IBISWorld publishes America's largest collection of Industry Market Research Reports. There are over 700 reports, written at the 5-digit level of NAICS: North American Industry Classification System. Each report, of 25-30 pages in length, is updated regularly, ensuring that they reflect the current state of an industry.
Mintel Reports (Mintel Oxygen) This link opens in a new window
Mintel offers a series of research reports covering the US and European marketplace. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Dan's office hours
Wiggins Library Reference Desk: T-W-TR 8:00am - 10:30am (WML first floor and via "Chat" from the "Ask a Librarian" icon on the Wiggins Memorial Library homepage).
School of Business: W 1:00pm - 4:00pm (Room 118, across from the POD).
Hours subject to change. Other hours available by appointment (contact me by email)
SimplyAnalytics This link opens in a new window
SimplyAnalytics enables users to create thematic maps and reports using demographic, business, and marketing data. Nation-wide data includes: population; age; race; income; ancestry; marital status; housing; employment; transportation; families; census data (including 1980, 1990, 2000, plus current year estimates and 5 year projections); consumer expenditure; consumer price index; quality of life & consumer profiles; business & employee counts by industry; EASI Market Segments & Life Stages; Mediamark Research's (MRI) Survey of the American Consumer; EASI, using MRI survey data, produces local estimates of usage and consumption (propensity) for thousands of specific and detailed products and services.
Reference Solutions This link opens in a new window
Formerly known as ReferenceUSA, Reference Solutions is a searchable database with detailed information, including addresses and phone numbers, on more than 20 million businesses, 222 million consumers, U.S. new businesses, U.S. new homeowners and movers.
BizMiner This link opens in a new window
BizMiner produces the most granular industry statistical reports in the market, offering industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. These market analysis reports are available at the national and local levels down to the zip code.
Off-campus Access to library materials
APA style references for your Infographic
Use the "View Metadata" link to see the details about your data variables. Treat SimplyAnalytics as a databases with original, proprietary content.
SimplyAnalytics. (n.d.). EASI/MRI Consumer expenditure data 2020. Retrieved February 17th, 2021, from https://proxy.campbell.edu/login?url=https://app.simplyanalytics.com/
SimplyAnalytics. (n.d.). Map with 2020 Consumer expenditure data. Retrieved February 17th, 2021, from https://proxy.campbell.edu/login?url=https://app.simplyanalytics.com/