LibGuides: BADM 200 Philosophy of Business SK: Small Business Startup

Overview of the business

IBISWorld
IBISWorld publishes America's largest collection of Industry Market Research Reports. There are over 700 reports, written at the 5-digit level of NAICS: North American Industry Classification System. Each report, of 25-30 pages in length, is updated regularly, ensuring that they reflect the current state of an industry.
Online Tutorial
Mintel Reports (Mintel Oxygen)
Mintel offers a series of research reports covering the US and European marketplace. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Online Tutorial

Dan's office hours

Wiggins Library Virtual Reference Desk (and via "Chat" from the "Ask a Librarian" icon on the Wiggins Memorial Library homepage)

Tuesday 2:00 - 4:00 PM & 6:00 - 9:00 PM

Wednesday 2:00 - 4:00 PM

Hours subject to change. Other hours available by appointment (contact me by email)

Local environment

SimplyAnalytics
SimplyAnalytics enables users to create thematic maps and reports using demographic, business, and marketing data. Nation-wide data includes: population; age; race; income; ancestry; marital status; housing; employment; transportation; families; census data (including 1980, 1990, 2000, plus current year estimates and 5 year projections); consumer expenditure; consumer price index; quality of life & consumer profiles; business & employee counts by industry; EASI Market Segments & Life Stages; Mediamark Research's (MRI) Survey of the American Consumer; EASI, using MRI survey data, produces local estimates of usage and consumption (propensity) for thousands of specific and detailed products and services.
Reference Solutions
Formerly known as ReferenceUSA, Reference Solutions is a searchable database with detailed information, including addresses and phone numbers, on more than 20 million businesses, 222 million consumers, U.S. new businesses, U.S. new homeowners and movers.
BizMiner
BizMiner produces the most granular industry statistical reports in the market, offering industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. These market analysis reports are available at the national and local levels down to the zip code.

Sample Search - smoothie

Juice & Smoothie Bars
IBISWorld: US Specialized Industry Report OD4325
Made to Order Smoothies - US - April 2019
Mintel Report
# Eat or Drink Mo | Drinkable Smoothie
SimplyAnalytics: One of 282 data variables for smoothie
722515 - Snack and Nonalcoholic Beverage Bars
NAICS Association: NAICS code look-up
72251518 Juice bars [Harnett Co. NC]
Reference Solutions: NAICS code search

Off-campus Access to library materials

Instructions for Off-campus Access to library materials
How to log-in to the library and library subscriptions!

FAQs

Business Link North Carolina
Starting and growing a business in North Carolina
Exporting & Importing
SBA website includes,link to Country Commercial Guides
NAICS Code Lookup

APA style references for your Infographic

Use the "View Metadata" link to see the details about your data variables. Treat SimplyAnalytics as a databases with original, proprietary content⁠.

SimplyAnalytics. (n.d.). EASI/MRI Consumer expenditure data 2020. Retrieved February 17th, 2021, from https://proxy.campbell.edu/login?url=https://app.simplyanalytics.com/

SimplyAnalytics. (n.d.). Map with 2020 Consumer expenditure data. Retrieved February 17th, 2021, from https://proxy.campbell.edu/login?url=https://app.simplyanalytics.com/

BADM 200 Philosophy of Business SK: Small Business Startup

Data Driven Infographics