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SimplyAnalytics: Tables

Use SimplyAnalytics (formerly SimplyMap) to create thematic maps, datasets, and reports using thousands of demographic, business, and marketing data variables for the U.S. Use it when you need demographic and marketing data for a specific area.

Comparison Table

A Comparison Table (or View) lets you display multiple characteristics for one or more locations. You can add any locations and variables from the panel on the left. You can browse data variables by categories, or by folders. You can also search by keyword. This is a simple, but informative View. This was called a Standard Report in SimplyMap.

Comparison Table example

Ranking Table

A Ranking Table (or View) allows you to rank a variable across all locations within a larger geography; for example, the 100 highest income zip codes within a state. First, select a "boundary" location (for example, a state), then select the geographic unit that you are interested in (for example, zip codes),  then add data. This was called a Location Analysis Report or a Ranking in SimplyMap.

Ranking Table example

Business Table

This Business Report View is a table that contains detailed information about the businesses in your search. When you search for a business, a business report is auto-generated for you. You can change the businesses you see by selecting the Businesses tab on the left, and running another search.

Business Table example

Related Data Table

A Related Data table (or View) lets you pull all similar variables together. Add one data variable to your table, and SimplyAnalytics will add the related data. For example, if you add one Educational Attainment variable, SimplyAnalytics will automatically include all related education data. You can use the top of this View to cycle by variations of the chosen variable, for example, switching between number and per cent.

Related Data Table example

Views in SimplyAnalytics

In SimplyAnalytics, Views are unique ways to view and analyze your data. They auto-create some Views for you, but you can always create a View yourself by clicking on the New View button.

To create a new View, select New View towards the top right, and click on the appropriate View.

SimplyAnalytics includes several types of Views:
 

  • Map
  • Comparison Table (called a Standard Report in SimplyMap): create a table comparing multiple variables
  • Ranking Table (called a Location Analysis or Ranking in SimplyMap): Compare data for locations
  • Quick Report: select this view if you need a comprehensive list of key data variables for any location
  • Ring Study Table: create a data table for 1-, 3-, & 5-mile rings around a location
  • Business Table: show data on businesses at a location
  • Related Data Table: adds related data to your report for you
  • Time Series Table: adds all years of data for a variable
  • Bar Chart: visually compare data values across locations

Managing/Updating Variables

When you add new location and data variables, they are not always visible. But, since you've added them to a project, they’re easily added to any table/report or map. Under View Actions, select Edit View, to see the building blocks in your Current View, then add or remove them to create the exact report or map that you want.