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SimplyAnalytics: Maps

Use SimplyAnalytics (formerly SimplyMap) to create thematic maps, datasets, and reports using thousands of demographic, business, and marketing data variables for the U.S. Use it when you need demographic and marketing data for a specific area.

Working With Maps

When you create a new Project, it will default to the map View. Once you have made a map, it is easy to locations and variables.You can select from new Data variables and Locations from the panel on the left, use the drop-down menus at the top to edit the View.


To edit the map legend, select the Edit button. You can change the color scheme, and classification method.

Working with maps

To change the location, select Locations from the panel on the left, and choose another location.

To overlay business locations onto a map, select Businesses from the panel on the left. You can search by keyword, such as pizza, or a business name. You can also browse industry codes, or do an Advanced Search. You can select a point to view more information about each business.

Business search: pizza businesses in St. Paul, MN


When you search for a business, a business report is auto-generated for you. This Business Report View is a table that contains detailed information about the businesses in your search. You can change the businesses you see by selecting the Businesses tab on the left, and running another search.


Managing/Updating Variables

When you add new location and data variables, they are not always visible. But, since you've added them to a project, they’re easily added to any table/report or map. Under View Actions, select Edit View, to see the building blocks in your Current View, then add or remove them to create the exact report or map that you want.