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SimplyAnalytics: Citing SimplyAnalytics

Use SimplyAnalytics (formerly SimplyMap) to create thematic maps, datasets, and reports using thousands of demographic, business, and marketing data variables for the U.S. Use it when you need demographic and marketing data for a specific area.

Citing SimplyAnalytics (APA 7th ed.)

Since there is no official title, create a description in square brackets, non-italicized, to describe how you compiled this data. The square brackets in this case indicate that somebody else searching the resource cannot use these exact words to search for it; but they could figure out what you did.

Look at the Variable Metadata or View Metadata section in order to get the Source information -- which agency collected the data. The Date is whatever year the data were collected.

SimplyAnalytics. (2019). [% households consuming imported beer/ale: Drank in last 6 months, for ZIP codes 55416, 55401, and Minneapolis metro area] [Data set]. MRI Consumer Survey US. http://app.simplyanalytics.com

SimplyAnalytics. (2019). [Map of Minneapolis, MN metro with family income $200,000 and over]. Census US. http://app.simplyanalytics.com

SimplyAnalytics. (2019.) [% food - Snack/dessert ice cream & sherbet - Brand Haagen-Daaz, entire US] [Data set]. SimmonsLocal US. http://app.simplyanalytics.com

SimplyAnalytics. (2018). [Map showing # multimarket data - Leisure activities - Current level of interest in major league soccer (MLS) - Somewhat, for Minneapolis-St. Paul DMA]. Scarborough Local Insights. http://app.simplyanalytics.com

Citing SimplyAnalytics Data (from SimplyAnalytics)