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BADM 236 Business Communications and Critical Thinking - KM: Sources & APA Documentation
Interbrand was the first company to have its methodology certified as compliant with the requirements of ISO 10668 (requirements for monetary brand valuation) and played a key role in the development of the standard itself.
CLICK "I Agree" at the bottom of the landing page, then look for "Current Reports" on the page that follows. These reports are a deep dive into consumer behavior and trends.
