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MBA Quickstart: Home

An MBA orientation to essential databases for researching publicly traded companies based on the internal/external layout of the SWOT analysis.+ Research essentials for small business

Design Thinking

"Empathize & Define Phase"

SWOT Analysis

"Internal & External"

APA Style Documentation

"Show your work"

Subject Guide

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Dan Maynard
Wiggins Memorial Library

Welcome to MBA 700 - Orientation to Innovation, Design Thinking, and the Campbell MBA

MBA Quickstart is the ready reference Library Guide (LibGuide) assigned to selected courses of the Lundy-Fetterman School of Business (LFSB) and Adult and Online Education (AOE). As such, these pages are the primary launching space for the ‘remote delivery’ of important commonly known business resources and for assisting students with writing in an APA style that is adapted for the School of Business.

The resources listed in this Guide are foundational and can be useful in a variety of classes covering all Business degree programs and all Business majors. Applications of these key materials have been used in coursework ranging from 100 level First Year Experience (FYE) business classes to 790 level capstone MBA courses.

I hope you will find this Guide useful as an introduction to popular business databases, and useful for guidance on documenting your deliverables APA style. This Guide is exploratory in nature - I look forward to your participation in its development.

Dan's office hours

Wiggins Library Reference Desk: T-W-TR 8:00am - 10:30am (WML  231 and via "Chat" from the "Ask a Librarian" icon on the Wiggins Memorial Library homepage).

School of Business: Please e-mail me to schedule an appointment  (Room 118, across from the POD).

Hours subject to change. Other hours available by appointment (contact me by email)