Marketing Plan Audit
Part 1. SWOT Analysis (Due Tuesday, February 26th at 12:30 pm)
Part 2: Evaluation of the Current Target Market: Segmenting, Targeting, & Positioning (Due Tuesday, April 16th at 12:30 pm)
Part 3: Marketing Mix – PowerPoint (PowerPoint Due TBD at 12:30 pm)
Presentation (On our exam date: Tuesday, April 30th at 3:00 pm – 5:50 pm)