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BADM 574 Consumer Behavior: Project Part 2 - The Customer

Analyze and DOCUMENT the segments current and potential value to the company

IBISWorld This link opens in a new window
IBISWorld publishes America's largest collection of Industry Market Research Reports. There are over 700 reports, written at the 5-digit level of NAICS: North American Industry Classification System. Each report, of 25-30 pages in length, is updated regularly, ensuring that they reflect the current state of an industry.

Show how the consumer segment and/or the specific industry is growing or declining ...

Mintel Reports (Mintel Oxygen) This link opens in a new window
Mintel offers a series of research reports covering the US and European marketplace. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.