BADM 313 Principles of Marketing NH: Home

Marketing Plan Audit

Part 1. SWOT Analysis (Due Tuesday, February 26^th at 12:30 pm)

Part 2: Evaluation of the Current Target Market: Segmenting, Targeting, & Positioning (Due Tuesday, April 16^th at 12:30 pm)

Part 3: Marketing Mix – PowerPoint (PowerPoint Due TBD at 12:30 pm)        

Presentation (On our exam date:  Tuesday, April 30^th at 3:00 pm – 5:50 pm)